Google November 2024 Algorithm Update: Key Insights & Tips

In November 2024, Google released a new “Core Algorithm Update,” impacting the search engine rankings of many websites. This update focuses on Google’s E-A-T principles—Expertise, Authoritativeness, and Trustworthiness—ensuring that the most relevant, trustworthy, and high-quality content ranks higher in search results. Sites that align with these standards may see an improvement in their rankings, while others that rely on manipulative practices or low-quality content might see a drop in visibility.

Key Elements of the November 2024 Update

This update aims to prioritize user experience and content quality across various Google features, including Google Discover and Web Stories. Many websites, such as Reddit, saw significant gains in visibility, while others like Forbes and CNN Underscored experienced notable drops. For example, CNN Underscored’s traffic decreased in areas related to deals, finance, and health content, likely due to quality or relevancy issues

How to Adapt to the New Algorithm

1. Focus on High-Quality Content: Websites should create valuable, well-researched, and audience-focused content that addresses users’ questions and needs.

2. Optimize for User Experience: Ensure that your site loads quickly, is easy to navigate, and is optimized for mobile, as Google values mobile-friendly sites highly.

3. Technical SEO Best Practices: Keep your website’s technical SEO aspects, such as site structure, loading speed, and schema markup, in top shape.

4. Emphasize E-A-T: Establish yourself as a credible source in your field. Google now emphasizes expertise and authority, rewarding sites that clearly convey credibility and trustworthiness.

Fluctuations in Google Discover Traffic

The Google Algorithm August 2024 update does not affect that much. But the new update has caused fluctuations in Google Discover traffic, with some sites experiencing sudden spikes or drops in visibility. These changes may affect websites that rely on Discover for a portion of their traffic, so monitoring traffic sources closely during this period is crucial.

Final Tips

While the full impact of this update will continue to unfold, adhering to best practices—such as focusing on high-quality content and providing an excellent user experience—remains the best strategy for maintaining or improving your rankings.