Omnicom Media Group (OMG) has appointed Bharat Khatri as APAC chief digital officer

Bharat who was previously country head for WPP’s Xaxis in India, where he used to look after programmatic capabilities and partnered with more than 150 active advertisers across various industries. He worked 7 years with Xaxis, where his designation was director to client servicing.

Before Xaxis he used to work with Exponential and Wipro Technologies. OMG last had a regional chief digital officer (CDO) in 2019, when it moved Rochelle Chhaya, who was named Apac CDO in 2018, to the role of Apac COO of OMG’s agency OMD. A spokesperson told Campaign Asia-Pacific this morning that Omnicom chose to take its time finding the right person to fill the CDO position, because it wanted someone with the right level of expertise in analytics, programmatic and other aspects of digital marketing.

In his new role, Khatri will partner with OMG leaders in Apac to increase the adoption of integrated digital strategy, with a focus on leveraging technology to drive efficiency and creativity at scale across digital channels, according to the company.

He will be working from Gurugram office and reports to Paul Shepherd, chief investment officer for OMG Apac. “Bharat has a stellar track record in the world of digital and possesses a unique ability in converting digital complexities into solutions,” Shepherd said in a release. “With digital disruption only increasing and the world of identity getting more complex, Bharat’s experience in driving actionable and measurable solutions will be a key asset in unlocking advantages for our clients.

” Khatri said he’s honored to join OMG at a “pivotal time while our industry goes through a massive shift to more fragmented, privacy-first and precision-second ecosystem”, and praised the company’s “strong roots in analytics and big appetite for innovation” as key assets.

Article source : CampaignAsia.com